If you kept up with the last presidential election, you know that marketing has changed! How did Barack Obama, a first termlittle-known senator from Illinois beat a well known and well funded Hillary Clinton?  Marketing has changed dramatically.  If you haven't changed your methods, or tried to keep up with the sweeping trend towards inbound marketing, then you too will be left behind.  Brian Halligan and Dharmesh Shah have written a fantastic book that will enlighten you and help you to understand how marketing has changed - and is changing!  One thing that stands out is that the book is well written and easy to understand - a little surprising considering they are both MIT graduates.  This is not a book about theory and rhetoric, but a practical guide for embarking into 2010 with your best foot forward.  The book will help you plan a marketing strategy that includes today's tools.  In fact, they offer several free marketing tools like their proprietary Website Grader (website.grader.com). 

We strongly suggest that you add this book to your library, ASAP.  Follow the link below to read about the book and see other reviews at Amazon.